Marketing Technology Management
As we've been slaving working away on the new 2018 edition of the Marketing Technology Landscape ("Martech 5000") graphic — and that's not the editorial "we," but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we've been selfishly hoarding the fun. Seriously, you've not lived until you've tried to squeeze 5,000-some-odd logos on to a single PowerPoint slide. It's an epic Zen exercise that's guaranteed
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As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are […]
Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic, a leading provider of information security solutions. There are four reasons why I wanted to call this one out: A great marketing stack illustration doesn’t necessarily need to invent a whole new way of organizing […]
Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty hefty premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy? Although I’ve sworn off the game of making predictions, I do feel […]
I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks. This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships Social, Content Experience, Data, Management, […]
The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, […]
For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated in our 2018 Marketing Technology Operations Salary Survey, a collaboration between myself and the team at MarTech Today. For our analysis, we filtered it down to only the n=432 […]
IOTA’s main feature that makes it suitable for the internet of things is its lack of payment fees. While there are many theoretical use cases for such a system, IOTA has not yet found a real product-market fit . The “use cases” section of the IOTA documentation is sparse and unspecific, saying “The primary focus area is obviously the Internet of Things, especially in areas such as Smart Cities, Infrastructure and Smart Grid, Supply Chain, Transportation and Mobility.” It is not clear whether any of these examples require a steady stream of payments instead of a single upfront payment or a “tab” that can be settled periodically.
In some cases, two parties that do not trust one another will not want to exchange payment upfront or at the end; sending a stream of payments could allow either party to back out of the transaction at any time without losing a significant amount of money. The total addressable market for low-value transactions that require a stream of payments rather than discrete payments is currently quite small and likely does not present enough of a hurdle to justify users’ switching costs.
It is possible that this market expands in the future as internet-connected sensors begin to sell data or as new business models like micropayment-enabled mesh networking gain traction. Even in those cases, IOTA will have to compete with layer-two blockchain solutions like Lightning Network , Raiden , and probabilistic micropayments , as well as other fee-less blockchains like .
We have several major concerns with the implementation of IOTA that make us highly skeptical of its lofty claims.The IOTA Coordinator is Centralized IOTA Requires Hardware Changes to IoT Devices The Network Has Experienced Downtime Cryptography and Software Vulnerabilities
The Directed Acyclic Graph (DAG) architecture presents an interesting, novel mechanism to organize a distributed ledger. While we don’t believe that DAGs make blockchains obsolete, they offer certain features and tradeoffs that may make them a better fit for certain kinds of decentralized applications. Like many technologies in the distributed ledger space, DAGs are in their infancy and remain largely untested. We look forward to seeing continued research into this sector in the future.